The ads placed in the Adword are the reflection of the core value of the provider. It gives the first impression of the product a buyer is intending to sell. As the saying goes first impression is the last impression the Ad’s must meet some standards to meet the high quality standards set out by google. The cost per lick is an indicator of how well designed, relevant and famous a piece of ad is.
Adwords is an effective advertising program and it has outlined some site-building guidelines to better serve the advertisers, and publishers. When the advertisers' sites follow these guidelines: the money spent on AdWords ads is more likely to turn into paying customers. In addition to this Users also tend to develop a trust in the positive experience after clicking on AdWords ads and this in the end turns in to additional targeted leads for the provider
Relevant and Original Content
High-quality site content is defined by relevance and originality of the content. These are some basic pointers on creating content that meets the high standards:
Relevance: This is key factor that keeps the customer hinged on; the content should be such that it is easy for the users to find what is promised by your ad. The links provided on your page should direct users to the page where they can buy the advertised product and not take them to a page with a description of several products. Nothing irritates a customer more than an irrelevant content.
Originality: The ad should have unique content to stand out amidst sea of other similar ads. The original and novel content of an ad increases the customer’s interest.
Transparency
Trust is something that bounds your customer and prime importance should be paid to build long lasting relationship with the customer .For this confidence and trust building, your site should explicitly state the following three primary areas: the nature of your business; how a visitor's computer is impacted by your site; and how a visitor's personal information will be used. Some more steps to build trust amongst visitors are following:
Share the business information
Charge the customer only for the feature or the product he uses.
Your site should not infect a visitor’s PC with a virus.
Do not give away the personal information of a customer for commercial purposes.
Do not install additional software’s on customer’s PC without his request.
The purpose of an advertisement is to attract a customer so that he can purchase a product. Careful usage of words has the potential to not only attract the customer but also influence his buying decision. The word written in an advertisement yields tremendous power so these words should be carefully chosen so that the ad text can become a critical factor between you and your competitor.
Just like any poorly done work poorly written and non contextual ads are vague, ineffective and defeat the very purpose for which they are created so proper care should be done to optimize the texts used in the ad to make it unique, clear and compelling.
Following steps should be taken into mind to design text for the ad
Creating Specific Ad Titles: Do not write the name of the company at the very onset of the ad .This is one of the most widely done mistakes by most ad designers. The ad titles driving higher click through rates are achieved by striking ad titles and not by the name of the brand.
To get an attractive ad title just review the groups containing your ads ,find keywords with a high percentage of impressions or clicks, remember using keywords successfully in the title of the ad is a great way to increase click through rate as users can immediately see that the ad is relevant to their search.
Locational Advertising: The location and geographical description of the ad is a key driver of business as local people can more easily identify and trust the brand so if the brand is such that its sales can be increased by proximity of the provider than the location of the vendor should be given away in the advertisement.
3. Auto optimization: The AdWords also provides an ad serving feature automatically optimizing the text of your ad.
In the beginning the system will show the ads evenly for ad groups with more than one ad. It should be noticed that changes (even subtle ones) in the ad text can have an effect on the ad performance, some ads will achieve the better CTR’s than others just based on ad optimization. Easily optimizing your ad through the Google feature will help you to maximize the success of those higher performing ads
Do this by logging into your account, select the applicable campaign, and then choose Edit Campaign Settings. Select either of the two options serving ads on this page. Next consider selecting the Optimize checkbox which will show the best performing ads often or can display all ads on an equal basis depending on your need.
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