Affiliate marketing is a win-win-win situation. Affiliates win because they have the chance to open their own business without having to come up with the money to rent or purchase a “brick and mortar” storefront, hire employees, stock inventory, pay utility bills, or a myriad of other expenses. In addition, affiliate marketers have little, if any online expenses associated with their business. In fact, affiliate marketers really don’t have to have a website at all in order to earn commissions. Many do, but it is not absolutely necessary. What’s more, affiliates use marketing materials to promote their products that the original companies provide to them free of charge, much like stores use displays that manufacturers provide to them.
Product developers win because they can spend their time developing more products while dozens, hundreds, or even thousands of individuals are marketing their products. While they may also market their products, their success is multiplied time and time again as more affiliates join their team.
Finally, the customer wins because as more affiliates promote more products, customers have additional shopping choices. Customers don’t have to take a chance on an unknown marketer either, because the original company still provides customer service and all the same benefits they provide to customers who buy from them directly.
Be Prepared for Hard Work
While affiliate marketing is a viable, inexpensive way to become an instant entrepreneur, it is hard work. The chief aim of the affiliate marketer is to drive traffic to his or her website, article, blog, or ad. Competition is keen. While individuals can get started almost instantly, success waits patiently in most cases. Successful affiliates spend their days writing articles, ads, blogs, and searching for more affiliate programs to represent. Still, as in most areas where hard work is key, success, along with lucrative commission checks, eventually comes to the deserving.
Affiliate networks house many opportunities for affiliate marketers in one location. Instead of one affiliate program for one company, affiliate marketing networks act like malls; several companies are represented and the affiliate marketer can choose which products and which companies to represent. The network keeps track of sales and pays the affiliate marketer. Once a marketer signs up with the network, he or she can then begin affiliate marketing the products they choose without having to sign up or register with the individual companies.
Digital Products
Some affiliate networks market digital products and others market physical products. Some market a combination of the two. Buyers are able to download digital products immediately after purchase; these products may range from ebooks to diet solutions to ringtones and more. Sellers are able to track their sales using tools the network provides. In addition, before affiliate marketers choose which products they’ll promote, they are able to see how well the products are selling and have a look at the product’s sales page.
Commissions
The rate of commission, or referral fees, as they are sometimes called, can vary widely with affiliate networks. One product may give you a 25% commission while another product may pay a 75% rate of commission. While it may seem like a no-brainer to choose the product that pays the higher rate of commission, that is not always a good idea. This is true not only for affiliate networks but for all affiliate programs. Think about it: just because a product pays a high rate of commission doesn’t mean you’ll make more money promoting it. After all, 75% of zero is still zero. What you are looking for is products that sell so be sure and look at the rate of conversion when you have the opportunity to do so.
Get One Paycheck for Promoting Multiple Products
One of the advantages to working your affiliate marketing business through affiliate networks is that you’ll be paid for the sales of all your products at one time from one company. Therefore, it may be more convenient for you to associate yourself with an affiliate network rather than with multiple companies. It may come down to which products you are willing to promote; if you are already marketing in a certain niche then you may need to look for products that will go along with that particular niche. One thing is certain: since it costs nothing to be an affiliate marketer, experimenting is essentially free of charge. While you may spend a little time narrowing down your choices, you won’t have to put up an investment to test the waters.
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