Even paying customers appreciate a freebie now and then and by going the extra mile and throwing in a little extra, you can increase your Internet marketing revenue.
Bonuses
How many times have your purchased something knowing you were going to get something free along with the purchase? Didn’t you feel a little extra excitement? You may have even congratulated yourself for making such a good deal. Offering bonuses is a smart Internet marketing strategy that is regularly used by successful Internet marketers because it works.
Be sure when you do offer bonuses that they are useful. Don’t just throw something into the pile that you weren’t able to sell and call it a bonus. Disappoint your customers and they won’t be customers for long. Remember the old rule of thumb: Underpromise and Overdeliver. Give your customers more than what they are expecting and they will be return customers. Disappoint them even once and they will be history.
Freebies
Another smart Internet marketing strategy is to give your potential customers something for free without them having to buy anything at all. Everybody likes to get something for nothing once in a while and if you impress your website visitors with a freebie, they are likely to return to make a purchase. Again, even if it is free, make sure it is something of value. A large part of successful Internet marketing is building relationships with your potential customers so that they will trust you and become loyal customers.
Free Trials
Not all Internet marketing efforts will be appropriate to offer free trials to but for the ones that are, this is an excellent Internet marketing strategy. Free trials let your customers try out the product before they spend any money. Then if they like the product, say, after a month, if they want to continue to use it, they would either purchase it outright or pay a monthly free.
Many software applications work well for this Internet marketing technique. Users can use the software for a certain period of time, after which, they must either purchase the software or stop using it. In addition, websites that offer memberships also work well with this strategy. Dating sites use this strategy often to bring in new customers.
Offering your customers and potential customers something for nothing may be the perfect way for them to give you something – their money!
It is an undeniable truth these days that email marketing is one of the most successful and effective methods of advertising, as it benefits from the ability to approach hordes of people anywhere in the world , in almost no time. This is why some of the companies, turn to email marketing, expecting a boom in their sales and clients numbers. What are some of the benefits of email marketing?
1. The most important advantage is that they can increase the potential of the sales conversion for a company really fast. Sometimes it is not really obvious and understandable by users how good a product is or what are the services provided by a business and a company, due to a variety of reasons. Some people might end up at your website accidentally and if the website itself does not impress them ,or if they have to do something else at the same time , then you are going to lose a client, as most people who leave a website are not likely to come back. If you approach them with some offers and attractive content with a nice and friendly email then you have a good chance to make them do business with you.
2. Email marketing gives you the chance to cross sell services and products. It’s like going to buy a pair of jeans and you end up buying a T-shirt as well because the salesman insisted on making you try it because it would look good on you and you had to admit finally that he was right because it made a good combination. With a well designed email marketing campaign you can approach existing customers and inform them about similar products in your portfolio and then give them a list with items that could match some recent purchases. If they bought a purse or handbag recently, you can suggest some other leather accessories or waist belts or whatever could be appropriate based on your stock.
3. Build a trusting relationship with the customers. Ask them for feedback and reviews on the products and the services offered. People appreciate that because it makes them feel that their opinion is valued and will not only come back but also talk about your business to other people as well. Moreover that would make you better your services too, since there is nothing as important as your customer’s opinion. Interacting with them through emails and email marketing plans can make them give honest opinions and make you better and more desirable for other users.
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