It doesn’t matter if you have a website or a blog, you need to follow it. Keeping measure of the traffic that hits your site each and everyday is as important as air is to breathing. One of the great ways to be able to do this is by web analytics. By implementing this program, you can know who visited, what they did while they visited and how many times they visited. This service keeps a record for every time your site is visited. You need to have this type of program installed on your server.
By doing a little bit of research, you can find a lot of companies that offer you a free and paid version of a web analytics program. You have to be careful of which one you go with regardless of whether it is free or paid. The free version has a lot of limits and you can see very little information on your site. The paid version gives you a lot of information so that you can make better choices with your site.
One of the oldest programs still on the market is Site Meter. If you are a beginner in the marketing field on the internet this is the perfect program for you to get started. It is an expensive program and is easy to learn. This is perfect for the newbie. They offer a free and paid program but the free program is extremely limited.
Another great program is StatCounter. They have a free and paid program as well but there are some differences. The free program will only let you see 500 visitors so it is kind of pointless if you plan on having a lot of traffic. The paid version will let you see more but the busier your site the more the program will cost you.
The one program that stands out about the rest is Google Analytics. Their program is suitable for beginners and professionals alike. All you need is the know how to copy and paste and you are in business. The simplicity of this system goes without saying. It shows you more details than you could possibly imagine.
Quantcast is a great service to add to Google and the best part is, it is free. This will actually tell you from what area your visitors actually came from. This is a great tool that helps you figure out just how far you are reaching across the net.
The market research process is a set of 6 steps defining tasks to be accomplished when performing a market research study. The process includes defining the problem, then developing some approach for problem solving, planning research design, field work, analysis and preparation of data and generation as well as presentation of reports.
The understanding of following six steps is the key to effective market research process:
Step 1: Problem Definition
First thing to do is defining the problem precisely. While defining the problem, purpose of the study, the relevant background information regarding the case, what supplementary information is needed, and how it will be used in decision making should be taken into account. This step Problem involves discussion with the decision makers, conducting interviews with industry experts, an extensive analysis of secondary data. Once the problem statement has been made the other steps become easier.
Step 2: Approach Formulation for the Problem
This step includes formulating an objective or theoretical framework that influences the research design. The process is performed under the expert surveillance of management and industry experts.
Step 3: Research Design Formulation
In this step a blueprint for conducting the marketing research project is prepared. At this step exploratory research tests are conducted to precisely define the variables, and appropriate scales are designed to measure to progress. A questionnaire along with a sampling plan is used to select respondents for the study ensure that the products are positioned effectively.
Step 4: Field Work or Data Collection
While conducting this step, either a field force or some other field staff is employed to collect the data. Then personal interviewing takes place for the consumers. This includes in-home, computer-assisted personal interviewing or mall intercept.
Step 5: Data Preparation and Analysis
In this step the editing, coding, transcripting, and verification of data is done by inspecting questionnaire or observation form .The results are then fed into a reliable medium for future recall and analysis.
Step 6: Report Preparation and Presentation
The last step is to document the findings of the entire process .Also specific research questions are identified results of major findings is presented. The findings should then be presented in a way that facilitates the marketing research both for industrial firms as well as for technical products.
Marketing research when conducted in systematic, objective and analytical way can eliminate lot of business uncertainties and increase probability and magnitude of success.
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