The most successful companies and corporations know how to market their products and services. The key to their success is by registering their URL or website address to big search engine hosts such as Google, Yahoo, AOL, and Ask.com. The reason for this is to put their business in the forefront of these search engine's page. When a person goes on the Internet to find a specific service of product they can enter the information in the search tool bar and the search engine will provide pages of business and products which provide the type of information sought. Using keywords are "key" to properly employ this method of marketing. Effectively registering a business with these search engines can increase the number of people who will see the business when displayed on the search engine results.

The proper use of keywords or "tags" are extremely imperative to successfully use search engine marketing to your and your business' advantage. The way it works is that your prospective clients will type a word such as "doorknobs" into a search engine. If you have properly used the word "doorknob" on your website, the search engine used should bring your site to the forefront of the search. Additionally, if you are in fact selling doorknobs on your site you MUST be able to get creative with the tags you use. Such as, "sell doorknobs", "unique doorknobs", "doorhandles", "doorknob for French doors". As you can see you must be able to get into the mind of your consumer and be able to come up with any keyword or keyword phrase you believe they would use when searching for your product. There are multiple ways to self advertise using your keywords as well. Including but not limited to social book-marking, posting articles in forums, and posting articles on free article sites.

Expanding your keywords to include key phrases that encompass the basic idea of your product or service will also broaden your chances of the search engine used to pick up and display your website when the words are searched. To emphasize the importance of keywords and key phrases, take the following example into account. If a florist wants to increase the number of times their business appears on the search engine, they add specific key word or phrases many people will use to find that type of services. Such as flowers, roses or bouquets. Phrases include, "buy flowers", "need bouquet", "inexpensive roses", etc. By using a variety of key words and/or key phrases of the same type, these businesses are displayed on the search engines results.

Search engines in general have helped businesses around the world in their marketing ventures. By registering your website address (URL) with these top search engine sites will undoubtedly increase your website traffic which will in turn, increase your profits. Interestingly enough, the top search engine hosts such as Google, AOL, Ask.com, and Yahoo, do not charge large amounts of money to register either. Because this new marketing technique is so commonly used, the fees the search engine hosts charge is thankfully a competitive one. All the more reason to utilize a search engine as a marketing tool.