Google is the most prevailing search engine at the moment, although there are many others such as MSN and AltaVista, and many specialist ones such as BestBets which specializes in finding medical information and is widely used by professionals when they need to refer to specified sources for information. Basically, however, they are web pages where a user can enter keywords which the search engine uses to trawl through websites until it finds the requisite ‘hits’. These are then revealed on the Google web page as we know it, in a list of web pages and URL links. The search engine uses a ‘spider’ which ‘reads’ information from websites it comes across via keywords placed by the user and allocates back links. In the case of Google, the back link algorithm is PageRank, although this is now incorporated with CIRCA technology ranking each website more effectively.
An inbuilt ranking system categorizes these keywords into a list, showing the most relevant at the top and working its way down to the least relevant at the end of a huge number of pages. That was fine until the LSI concept was introduced. The Latent Semantic Indexing is the new algorithm that has stealthily been introduced to maximize search engine optimization. It certainly makes much more sense and is built from the number of synonyms the algorithm finds in the actual content of each website but, it very cleverly incorporates those keywords and retains them in the context that a human being would use them in. Very clever, especially when many marketers are not even aware of this new algorithm and continue to chase link building and to join link exchanges quite unnecessarily.
Google actually began developing the LSI algorithm in 2003 when it took over the company, Applied Semantics which utilizes CIRCA technology, designed to replicate the patterns of human thought. The LSI algorithm takes into account the overall structure of the website and incorporates the theme, tone and syntax into the equation, searching for a pattern amongst these and then incorporating these, together with keywords and any synonyms it finds, to maximize rankings.
Some sites which were previously at the top of Google’s tree have completely fallen off the branches and have been evicted, while other sites now only achieve minimum exposure. The problem lies not with Google but with failing to incorporate true organic search engine optimization into the content of each website. Basically, to achieve maximum status with Google now, it is necessary to rewrite many previously successful websites, focusing on a good SEO understanding of the latent semantic indexing algorithm.
The fact that SEO is the most important and crucial method to increase traffic to your website has lead many people to write endless articles giving important information on how to be more effective and efficient when it comes to a website optimization. This can be really helpful for you in case you are a beginner and you cannot afford to hire a professional to do the job for you. However if you don’t want to get lost among zillions of pages of information and tricks, here are 3 tips to achieve effective and quick search engine optimization.
Do keyword research
Before anything else you need to decide what keywords you are going to use and how. If you are not sure how you are going to do that, it is a good idea to use some of the available tools that will help you focus on the right keywords. Wordtracker and Google AdWords are just two of them. They can help you choose keywords that have more possibilities of high rankings. The targeted keywords will make your website more competitive and will increase the chances of traffic conversion.
Optimize the content
One of the most important area scanned by web crawlers sent by the search engines, is the content on the website or the blog. If your web pages are filled with rich and gripping content then they are more likely to achieve higher rankings, in comparison with even longer existing websites that are not that informative and useful, no matter how optimized they are. Adding more content means that you can use a higher percentage of keywords and keyword phrases that will help you achieve better rankings. Do not forget about keyword modifiers either. There are words that play the role of a basket of semantically relevant words that can make your webpage appear in more users’ searches. Search engines will rank your site even for the less targeted words included. This practically means that they will show links of your web page even if a user is not searching for the actual keyword but for a relevant word or phrase.
Monitor the statistics
The statistics of your website are really important because they can tell a lot when it comes to your website, especially about the effectiveness of the keywords. Monitoring the stats means that you will have a complete picture of which keywords bring more traffic and you can benefit from them, creating a new page that will contain those very words and phrases.
Try to start your SEO efforts using these tips. They can prove really beneficial and useful. If you are really lost and have no clue where you are headed call in the professionals.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy