Adsense really is the king of the hill when it comes to generating revenue. When you are the king you can afford to be a little picky and Adsense is very selective. They have more rules and regulations than most competitors and are not afraid to throw their wait around a little bit.
That being said if you take great care to read carefully the rules and requirements you should be fine. They do not take ignorance or misunderstandings as an excuse though so make sure you ask for clarifications on any questions you may have.
The problem that most people come across is that Google doesn't seem to pay very close attention to what you've been doing until you near payout. For some people the first payout can be weeks, months, or even years in the making. It can be a crushing blow to lose all revenue possibilities to close to the payout so make sure this doesn't happen to you.
Click Fraud
This almost always results in permanent bans from Adsense revenue. Don't click on the ads on your site—even if you are genuinely interested in them. They do not like it and seem to have a long memory about these infractions even if they don't mention them the first time it happens. The best option is to make sure it never happens on your Adsense supported sites.
Soliciting Clicks
This is another act that seems to be rampant in misuse but can have serious repurcusions. Don't ask visitors to support your advertisers or click on your links if you want to keep making money through Adsense. Even if you aren't referring to their links specifically, they tend to take exception to any mention of clicking on ads.
Don't Participate in Link Schemes
Google doesn't want to defraud the advertisers that are paying in good faith to have their products advertised on Google and if you want to keep making money from these ads and earning the money you need to keep these guys in business. If no one is making sales from the clicks originating on your site, someone, somewhere down the road is going to get suspicious.
So, what SHOULD you do? Create a quality site that provides useful, relative information. Be consistent in your commitment to excellence and do not seek only to use your site as a source of revenue without giving something of value to your visitors. Adsense doesn't mind rewarding those that work hard to deliver quality information. Make sure your website is Adsense worthy and it can make a huge difference in your financial situation.
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