There is almost always some degree of a learning curve involved when you move on to something new. The same can be said of Clickbank. When you are new to Clickbank, the vocabulary can be more than a little bit confusing. If you take the time to find out what various terms mean and what they mean for you, you will find a much more profitable and less bewildering overall Clickbank experience.
Publishers
Clickbank publishers are those who have digital products that they wish to sell. You do not have to be a publisher or a promoter. You can do both with Clickbank. You need to understand though that publishers are the ones who create the products that are being sold as this can be confusing in the beginning when faced with so many different, and sometimes unfamiliar terms.
Recurring Billing
This is a good word for publishers and promoters alike. Recurring billing refers to monthly subscriptions that pay once a month. If you offer or promote a membership type of product that requires payment once a month, Clickbank will handle all the details for you. You only need to sit back and wait to receive your profits.
Promoter
While this may seem like such a simple term it can be confusing. Not everyone who promotes Clickbank products speaks English as a first, or even primary language. Promoters are those who promote the products. They are the affiliate marketers who go out and find buyers and pair them up with the products being sold on Clickbank. It's a position that offers a great deal of profit potential but requires some level of skill and commitment to pull off successfully over a long period of time.
Gravity
This is a very confusing term to most new Clickbank affiliates. No, it has nothing to do with apples or atmosphere though there is some degree of mystery surrounding the term. The long and short of it is this: you want to promote products that have a higher gravity. This means that these products are not only actively being promoted but are also being actively sold. This is good news for you if you are trying to sell what is offered and not so good if you've found a promising product with a low gravity. You will need to go with your gut on this one. If you believe you can sell the product regardless of gravity then it is quite likely that you will.
You will come across many new terms and meanings as you grow into your affiliate marketing shoes. It helps though, when working specifically with Clickbank products, if you take the time to get a handle on these words and what they may mean to you and your promotion efforts.
There are many great secrets that surround the mysterious world of Internet and affiliate marketing—some of them have to do with Clickbank. Below are a few secrets that will help you find greater profits than you are expecting if you put them to work for you the right way.
Diversify
Never put all of your eggs in one basket or rest your livelihood on one product. Things change and golden geese lay a few rotten eggs alone the way. This is the reason that it is a good idea to always be on the lookout for new products to promote and consistently launch new campaigns. It is a wonderful idea and habit to get into to go back and brush up on old campaigns regularly. It is a terrible idea to focus all of your effort and energy into one campaign and never moving beyond that campaign. No matter how profitable that campaign is, chances are that it isn't nearly as profitable as you would be if you had other campaigns running at the same time.
Trial and Error
In the world of Clickbank and Internet marketing you often learn as much from the mistakes you make along the way as you do from the successes. For this reason, if nothing else, it is a good idea to go through some degree of trial and error for each Clickbank campaign you launch. This gives you the idea to try some new things, run a few tests, and risk making even more money by discovering something new and highly profitable. Even with your tried and true campaigns it's a good idea to make the effort to find something a little extra every once in a while.
Sit on Both Sides of the Fence
Don't spend all of your time as a product creator or as an affiliate. Experience things on both sides of the fence on occasion so that you know what is appealing to you as an affiliate and can make better products. By learning how to create products you can have new respect for those who create the products you promote and learn a little more about what makes a product great rather than merely good.
There are no absolutes in this crazy business. At any given moment you could suddenly become a magnet for profitable ventures and sales. You could also suddenly become untouchable and find that no one will buy anything you have to offer for a period of time. The market swings back and forth and fickle people change their minds. If you put these ideas to work for you though you might have a better shot at Clickbank success when all is said and done.
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