One of the most effective and fast ways to succeed in your internet marketing business is to benefit from the great traffic that social networks have, or as it is most commonly known, from social bookmarking. There are many platforms and groups that pull in large numbers of people and draw general attention. So using them as a means of advertising can only be useful for your business. Facebook, MySpace, YouTube, Tagged, are just a few of them where thousands of people congregate and form communities.
Social bookmarking is a technique that allows users to save links of the web pages they visit and like, so as to share them with their friends and other community members. Users are free to discuss, review, vote and comment on all the blogs, article sources and websites they visit. They then submit a link so that the rest of the users can see and review it or leave a feedback. If the number of feedbacks is positive then that website is most likely to be visited often by other new members or even the regulars who will be checking for updates and news. Users tend to click on banners and online advertisements, mostly out of curiosity and that can be a great advantage for you if you use some banners that direct to your website. Remember that users can upload and add links that they like, and most of them do that so as to show their friends, what kind of websites, products and services they follow.
One of the most helpful tools in bookmarking is that users can categorize the bookmarks, according to their topic, using tags. This means that search
engines will be able to track down your website and check it when a user searches for one of your tagged words and keywords. This also means that if you are
or become a member of one of those communities and social networks, you will be able to tag your own website and make it possible for the search
engine crawlers to find your site.
One of the biggest advantages that these networks offer is that you can create a small website in the social community and provide information about yourself
and your business. When it comes to this way of self advertising, it is good to remember that the same rules of internet marketing apply. Your page needs to be interesting and informative so that people have a good reason to visit it and then spread the word.
The most important thing is to create a good reputation in these social communities. If you do that bookmarking and traffic will inevitably follow.
Back links will maximize your online company presence, just as articles can build your online presence. A few other names for back links are:
- IBL’s
- Inbound Links
- Incoming Links
The back link is the opposite of a hyperlink.
A hyperlink takes a user from site A to site B.
A back link takes a user back from site B to site A.
Web directories and websites from other directories receive back links and search engines use back links to determine the ranking of a website. A search engine can decide which site is at the top of a list by the amount of back links it gets. However you must first enter a keyword in your search engine.
A back link is built on quality, and so if sites start linking to your website then you know your website is successful. Traffic will be coming to your website and your business will flourish. The trick to increase your business is therefore to build a great back link, and then the ball will start rolling.
There are good versus bad back links to your website, so make sure you get good quality links to your website from other similar websites. If you are a dentist, for example, you will want to get a back link from another dental site.
How to get a back link?
If your site is not a great site, no one will back link to your site, so make sure your website and content are extraordinary!
- First you need to find a website you like.
- Find a person to read your article and post it on their site.
- If your article is good it will probably have no problem getting posted.
- Most webmasters want unique information on their site.
- Another way to get a back link is to get your article syndicated or summarized in an RSS (Really Simple Syndication) feed. Someone interested in the summary of your article will make sure to go back to your site to read the whole article.
When you write an article that is new, fun, interesting and newsworthy make sure to put a link to the article. If your press release is not newsworthy, it may get lost and ignored in the World Wide Web, but if you publish a newsworthy press release with a link to your website, then you can increase interest, and traffic will automatically come to your website because of that excellent back link you just created.
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