The most vital aspect of any profitable marketing plan is ‘traffic generation’. Without proper web traffic no net-based business can flourish. Today innumerable people all over the world use major search engines to find products, information and services based on their needs. The only way of ensuring a good market profile is to be listed higher in the search engine results. The higher positions are occupied by the sites that receive higher traffic. So higher the web traffic, higher the ranking! Finally your income generated online is directly proportional to the traffic generated by your website. So in order to elevate your earnings you need to elevate your site’s web traffic.
To increase your website’s ranking in search engine results, you can follow some simple tips given below.
Make sure that your website is properly optimized in accordance with the requirements of search engines. The keyword density of the content should be optimal. The prime keyword must be present in the title of your site, in sub-headings and several times throughout the whole content of the website.
Write at least 15 articles related to the main topic and main keyword of your website and then make an effort to submit these articles online, in more than 100 article directories. You must make sure to include a back link to your website, in all these articles.
Your website should be submitted to more than 100 different web directories. This technique may consume some time but the back links provided by this method are simply priceless.
Now you can either go for free traffic generation tips or can adopt some complex methods as well. People who prefer free traffic generation usually consider free website ads, free advertising, free web traffic and all the other insignificant things, which have a label of ‘free’ attached to them. But the reality is that no one has ever made money with so called ‘free traffic generation’.
There are many complex methods, which can bring considerable levels of traffic to your website. Do not confuse the word ‘complex’ with ‘very difficult’. Basically these methods require a little expertise and it may take some time to master these techniques but the traffic generated using these techniques is non-stop and goes on increasing with time. Inbound links are capable of attracting a very large fraction of search engine traffic. There are many more ways of elevating web traffic such as article marketing, using web directories to submit links, swapping links with web masters, etc. Pay per click is also an easy and effective way to attract traffic to your site.
In fact traffic generation involves lots of time, patience and energy but the rewards you get in return are definitely worth all the effort.
Algorithms used by the various search engines are pretty clever things and they keep moving the goal posts. The new parameters incorporate Latent Semantic Indexing, commonly referred to as LSI. The percentage of keyword density was the ultimate SEO tool at one time. Not so much now, however. When keyword density was calculated manually, website content was written as a background to support some well-chosen, strategically placed keywords. Single keywords now need to be dense enough to achieve sufficient rankings and, to optimize this concept, employing SEO software makes much more sense.
Latent Semantic Indexing focuses on structure and utilizes thematic structure centered around synonyms which appear in the content of websites. The person at the forefront of the LSI /SEO strategy is Charles Heflin who wrote ‘The Master Plan’, providing a definitive guide to the benefits of LSI marketing. The company, Applied Semantics, is not new, the concept has been around for a long time and Google took over the company, Applied Semantics, in 2003. This whole idea is based around the CIRCA technology which has been attributed with imitating human thought patterns. Adsense incorporates this CIRCA technology resulting in more objective advertising campaigns.
Keyword targeting was based on how often certain words were used in a text. This is no longer relevant and does not achieve the previous ranking it once enjoyed. Search engines now require synonyms to be alluded to, similar to the advertised subject. One of the key factors here is learning how to make full use of the search engines, such as Google. Typing ‘phrase’ into Google after the word you are seeking brings up a number of words in bold, considered by Google to be semantically linked words to the one you are searching for.
A thesaurus, however, would not be appropriate as these are determined by search engines rather than a thesaurus. The key is proficiency in expression, based on the ‘vector space model of document classification’ – or, in simpler terminology, the pattern of the text based on the position of the words. Latent Semantic Indexing relies on using statistics to identify which words are used in similar contexts, revealing their relevancy to the whole text. This important new concept, while important to search engines, takes time to write into articles and websites. This is why it is more and more important to use software for search engine optimization. One particularly useful piece of software is the Dupe-Free Pro which has an integral LSI button and analyses the density percentage of every LSI term.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy