If the content is high in quality, your article will get noticed, plus you get to promote your service and products online. Online readers need to have updated and informative content, regardless of your company’s marketing budget. Focus and use your article as an advertising tool and your business will become successful.
Write on subjects of personal interest and things you are familiar with and know well. Article marketing and the subject presented needs to be effective and demands passion from the side of the writer. Readers will quickly grasp what it is the writer is trying to convey through the tone and style of effective article marketing. When you do article marketing you can get free promotions for your website, services and products. Make sure you do the following so as to receive quick and effective customer responses:
- Re-phrase the highlights in a section or chapter so the article will appear to be more concise
- Mention the solutions your product or service offers
- Keep your readers curious and willing to visit your website often
- Include “How-To” articles
- Generate prospective readers
- Optimize your topics, your keywords and your web pages
- Circulate your articles to as many directories as possible
Article marketing is a good way to get qualified traffic to a specific website. It’s a great means to create responsive visitors and subscribers, also for people to get to know who and what the writer is about without having met the writer. They come to your website since they have read your article, liked it and now want more information. Websites are visited through article marketing because the person already knows the writer and is familiar with what he has to offer.
People who come to visit my website through article marketing are much more responsive to my articles and website than those who come via Google to my website, and I don’t exactly know why. The nice thing about article marketing is that it can be controlled since all you have to do is
- Write the article.
- Include your links to the articles, and when finished
- Submit these articles to various directories that are online.
Most of these directories promote and publish articles all over the World Wide Web without charging a cent. Best of all, you get to receive traffic from them all the time especially if your article marketing is systematic, well executed and regular.
There are many benefits from article marketing for savvy business owners with small budgets who want to make use of this creative marketing technique. Article marketing will do the following for your small business:
- Give you free publicity
- Get you better search engine rankings
- Increase your online visibility
- Promote your products and services
The use of SEO (Search Engine Optimization) and its positive effects is to make a website more search engine accessible so that your site can be easily found. You can also build links and submit the site for indexing to the various search engines, especially if you use rich keywords so as to increase the ranking of your website.
An excellent SEO tool is article marketing since it allows one to combine link building and specific keywords to increase a website’s ranking. When an article is submitted to an online directory, you can add a resource box and author biography to identify the writer. You can add a link to your website too. The link will hopefully increase your traffic and use your keywords to give you a better search engine ranking. HTML can be used to include your keywords and format your link. If your keyword is “gentle dental care dentist” your link format can say exactly that. If you use specific keywords in your link, then your search engine rankings will get an additional boost when the various search engines on the World Wide Web are looking for those keywords.
Article marketing can help you build your credibility and reputation. It can boost your standing as an expert in your area of expertise. To buy from someone with expertise in the field is much more acceptable and advantageous than to buy from someone whom no one has heard of before. If your article is informative and high in quality chances of it being accepted and referred to are high. Your readers will enjoy reading your article, and not only will your credibility increase, but you will also build an expert reputation for yourself.
If you write articles that are informative for your prospects then they will buy the services and products you are presenting to them. If you want your target audience to sign up to receive your newsletter, then you must inform them through article marketing. In turn you will increase your company sales and continue to receive subscribers to add to your list.
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