If you have an online business or you are an affiliate marketer then you know already that you need to advertise and market using the World Wide Web’s best method: article marketing. This is the way to approach millions of users that surf the web daily and visit sites and businesses for their needs. Making yourself and your business known to the public is the only way you can see some bigger traffic and revenues coming your way. Let’s see some useful tips that can make a readable, interesting and gripping article.
1. Select your subject carefully: If you are not a keen writer or you have never tried to create an article before, you need first of all to start thinking about what subject interests you and what you can write about it. Choosing the right subject is crucial to successful article marketing, because the fact that you are familiar with or interested in a particular topic guarantees that you will have all necessary ideas and details that can make your writing interesting. It is important to make a small plan and choose the way you are going to elaborate on your ideas, as you cannot by default satisfy all the needs of all the people on an international basis, so you need to focus on a particular group and try to meet its needs and requirements. Having determined that, you can move on to what language and style you can use.
2. Choose the structure and strategy: After deciding what your target group is, you need to start planning the article. Make a draft skeleton that can help you choose your strategy. Ask yourself some basic questions. Are you going to write one or more articles? Are you going to give important pieces of information in each one of them or try to build a relationship of trust with your readers first and then slowly but steadily get to the core of your plan? Once you have answered these questions you can starting taking notes on what are the bullet points, how you will construct the introduction and conclusion and methods and connection points that will ensure a constant smooth flow and expression of your ideas. Keep in mind that the reader needs to be intrigued enough so as to keep reading your article. There are articles in abundance online so you have to offer something new.
3. Include links: Whatever you choose to do you have to start including links in your articles, especially those that will lead the readers to your website, or even another blog of yours where they can get more information on you and the service you provide. The readers should be confident that reading your articles, they can get the information and insight they need, or gain more experience and knowledge while visiting your website and your articles. Remember that article marketing is one of the most powerful and effective online tools, so you have to benefit from it, the best possible way.
Article Marketing is the most effective and essential tool nowadays for increasing web traffic and attracting more viewers and potential customers to your business website, whatever be its nature, products , services or even an affiliate website. The most important thing is to be able to attract customers, so that you increase the possibilities of greater revenue. It is very important though to be familiar with some key elements when it comes to article marketing, especially if you are a beginner, because as always there are little things that make a big difference, so you can market and advertise your site more successfully.
The fact that you need to write interesting articles is definitely understandable, but you should always keep in mind that the right keywords should be the core of your articles. The keywords should be popular and easy to understand, and should appear in the title and the content with a comprehensive density, which means that for a 400 words article you should use a keyword for 5-6 times, as more than that means first of all that you don’t have a particular idea of what to write and you lack expressional means.
In order to choose the right keywords, there are many available tools, such as Google Adwords and WordTracker. In both cases you can submit the keyword you have in your mind and those tools will come up with alternative suggestions in words and phrases, or additional information you might consider using in the content. A good idea is to write 2-4 articles per keyword, so as to be able to elaborate your ideas in smaller articles. This is better than writing long and tiring articles that most people won’t have the patience to read completely.
It is important that every time you submit original articles, try not to submit the same ones in all the article and blog directories, search engines look down upon duplicate content and eventually will not include them in the directories. Same thing applies when you use article marketing in combination with email marketing; spam is always something you should avoid, as the bad impression you can create this way could be the only impression.
Article marketing is an effective tool when done right, and is quite time consuming, so you should be prepared to spend some serious time if you really want to direct people to your website. It is most likely that the first attempts won’t bring you what you want, but be sure that if you develop your skills results will come as well.
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