Article marketing is considered today to be one of the best techniques of offsite SEO especially for people who are keen in writing and can spend a few hours
a week in writing. The idea is that article marketing is free and can ensure access to many people, even after a long time. Let’s see some ways with which you can achieve your goals through article marketing, even during a recession.
1. Content: We all know that rich and valuable content is the cornerstone of every article marketing campaign, but one more element which is crucial is that you need to write frequently and keep your content not only rich but also unlimited. It is really important to find new sources of content, be creative and imaginative and create some good content, if not everyday at least a few times a week. People who read what you write should be able to see some updates and get the idea that you are interested in what you are doing. The more content you create, the bigger the exposure you will get, and thus the bigger the potential traffic.
2. Unlimited reach: You might be writing often, providing some good content every day or every week, but that doesn’t mean that something that you wrote 2 years ago and published, will disappear after sometime. On the contrary article marketing allows you to reach people that you would have never had the chance to otherwise. People from other countries and continents will keep reading what you write if they consider you to be informative and that you provide gripping content and useful insight on several issues. There are examples of writers, whose work is still read several years later, receiving some great traffic every month.
3. Be flexible: You have probably heard of the term ‘repurposing’ in marketing. The same rule applies in article marketing also, especially for the campaigns that are ambitious enough to reproduce themselves and expand in different areas. One single article can become the start of a blog page, an eBook, a seminar idea, or different kinds of marketing approaches. This is the way to create some sort of ‘empire’ in article writing, as the frequency and versatility of your writing can become the beginning of an online kingdom, where you will be considered ‘The Expert’ on a particular field and niche, offering practical and functional ideas, or just being flexible enough to incorporate new ways and methods to your campaign.
Article writing can help you become an expert on your niche and draw people’s attention, making them flock to your website to see what you can offer, and how valuable you can prove for them. This is the way to set up a successful business.
When businesses write articles that are related to their industry and have them published it is a type of advertising which is called ‘Article Marketing’. All the articles published online carry a “byline” or a “bio box”. A byline or a bio box gives the reader contact information and references to the writer and his business. Therefore, an article which is well written is distributed for free. Once the article is read by the online readers, the credibility of the author will increase, in turn attracting new customers to the author of the article and the business he advertises.
In print form, the business owner can obtain free press space, and get his business recognized at no cost. Many business professionals have been using the technique of article marketing ever since mass printing started.
Business owners started article marketing by writing an article that was useful and gave it to a newspaper without being charged by the newspaper. Traditional media and especially newspapers had limited budgets, yet they had to provide content. So the newspaper for example, which needs interesting and new content, would print the article, free of charge, along with the business contact information for the article. This arrangement was quite advantageous for both parties, who had limited budgets, since both parties would benefit from free advertising and marketing. Prior to tax season an accounting firm could write an article on “How to Avoid Getting Audited” and submit it to a magazine or a printed newsletter that focused on accounting and taxation. A roofing company could send in an article to a local newspaper right before the winter season begins, entitled “10 Ways to Avoid Ice Damage to Your Roof.”
With the rise of internet marketing and e-commerce, online article marketing has become the preferred method and is quite popular among many businesses. Article writing and marketing has acquired a dual role - providing free content for publishers and providing free advertising for advertisers, much like what was being done with newspapers and magazines before.
Websites where authors post their articles are called ‘Article Directories’. A directory owner will place advertising material on each page of the article and will collect the revenue that is generated from the advertisements. In turn that specific article directory website will gradually become popular amongst the search engines, and so not only will more authors post articles on that site, but more readers will also visit that site. That means the chances of an article being read and the link provided being clicked upon get maximized, all in favor of the business that initially posted the article.
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