It is not only the information you provide to your readers that matters. It has to be well presented. Readers will rather prefer a well structured website with not-so-good content than a shabby website that is well contented. It is not only what you say but how you say it that’s makes you heard. Same applies to writing as well. What is written should be simple and understandable. For making your writing style persuasive, structure is important. You have to proceed in a step by step manner. If even one step is missed, it can make the reader’s attention wander elsewhere, and you loose your aim of keeping the reader engaged till the end.
The starting lines should convince the reader that he is at the right place. There should be focus in the content. Covering too many points immediately might leave the reader confused. Slowly guide him to read further and assure him that whatever he is looking for, he will find here. Always support your opinions with facts. If you are telling the reader to do something, also provide some reason for it. Use as many figures and big names that can add credibility to whatever is written. A suggestive tone would be better than an authoritative one.
Well, ask any topper of any school or college and they will agree on one thing. Writing the answers point wise will always get you more marks. The same applies to copywriting. The reason given for this is that the examiners do not want to spend too much time going through your answer sheets. They quickly scan for what they are looking for. If the information exists, you get the marks, otherwise you don’t. The same applies to a visitor on you website. He has limited time and in a quick glance at your website he will decide whether to use it or not. Listing shows him that the content is not fluffy and contains concrete information that he is looking for.
Another reason why list posts work lies in the power of the headline. The headline for such posts would be like a number of ways to do the thing easily. Especially for the how-to articles, it gives a sense of comfort to the reader to see a plan neatly laid out for him. The best part of a list post is that it is very specific. Always make your offer at the end and let the reader decide what he wants. The chances of him going for it are more when he feels that he has the choice to say no. You can end by focusing on how the promise that was made in the beginning has been fulfilled.
Internet visitors come to your site because they need something. Either they need information or they need to buy something. Solve your visitor’s problems and those visitors will turn into customers.
How to Solve Customer’s Problems
Suppose you’re marketing in the dog training niche. You’ve done your research and you know that people are looking for ways to housetrain their dogs. You could provide articles about housetraining, information about how to get urine stains out of carpets and links to products that correspond with these issues. You might also interview a veterinarian so that you can provide expert advice. Since you’ve done your research, you can anticipate the problems your site visitors have when they come to your website and you are ready to solve those problems with your information and product offerings.
Every Niche has Issues
Regardless of the niche in which you are marketing, your website visitors are looking for answers. Your job is to provide them so that your visitors turn into customers. Become the expert your potential customers are looking for and not only will you turn visitors into customers but you will turn customers into repeat customers.
Make Your Website Different
Regardless of the niche in which you are marketing, there are going to be plenty of other websites to compete with. Some of these websites will be nothing more than keyword stuffed sites full of links to products with no relevant information included. Websites like these are a huge turn off to customers and they will soon leave and move on to the next one. You only have a few seconds in which to convince your potential customers that they have landed on the right site for their needs so make sure your site visitors can quickly find what they are looking for. Include pictures and graphics so that your site has eye appeal but also include relevant information. Also, update your site regularly to keep visitors coming back.
Solving Problems vs. the Hard Sell
Even customers who are looking for something to buy are turned off by the hard sell. That concept may be hard to fathom for veteran salespeople because before marketing online came along, salespeople in the brick and mortar world were trained to push, push, push, and not take no for an answer. Try those tactics online and you’ll get a firm “No” every time your visitors click on the big red X. Solve problems for your site visitors and they will become customers.
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