Give your site visitors reason enough to hang around your website and you’ll make customers out of them. Just because they’ve found your website doesn’t mean they are going to hang around, that is, unless you have given them a reason to do so.
Informational Websites
If your site is an informational site, then you want to make very sure you are presenting your information in a clear and concise manner. It needs to be attractively displayed and information needs to be easy to find. One of the biggest mistakes beginning Internet marketers make is not checking for spelling and grammatical errors. This is a huge turnoff and site visitors will assume that if you couldn’t take the trouble to spell and check for obvious mistakes that whatever else you are offering will be flawed also.
If you’re presenting factual information, back that information up with hard facts, statistics, and sources. If you do that, your website can become a trusted source for information, which can lead to more traffic, which can lead to more revenue.
Product Focused Websites
If your Internet marketing website is designed to sell products, you still need to provide relevant information but this information can be about the products you are selling as well as the niche the product is a part of. For example, if you are selling shoes, you can include articles about shoes and feet and other applicable subjects. You don’t want to list products only; you don’t want your website to look like a catalogue. You can also compare brands and prices and include links to shoe stores that you are affiliated with.
Give Customers Something to Do
Give customers something to do at your website so they will have a reason to hang around. You could even create a forum community on your site where visitors can network with other visitors. People like to talk about their likes and dislikes, their work, and their hobbies. Consider including videos for them to watch and consider inviting your visitors to submit their own content.
Which Websites Keep You Coming Back?
Make a list of the websites you frequently visit. What is it about those sites that keep you coming back? When you conduct this kind of research, you’ll get a good idea of what kinds of content you’ll need to keep your site visitors interested in coming back to your site.
The ‘how to’ articles are one of the most popular types these days. They are the ones that not only attract lot of traffic and get bookmarked, but also get most links and references. Think of anything and a how to article is available for help. But are these articles different from others? Yes they are and here are some guidelines that can help a writer in writing better how to articles. Word of mouth works well, but the challenge is to get enough number of people read the content in the first place.
So the battle starts with a killer headline; a title that can make a mark, ring a bell in the mind of the reader. Most readers will make their decision about reading the article, based on the headline alone. Most people know how to do things. And there are places better than the Internet to learn from. What the readers are looking for are tips and tricks that can make the job easier and better for them. It is always better to highlight the benefits of the task in the headline. It makes you go past the filter people have in their mind. It has a psychological effect as it engages the reader more and leaves him more satisfied at the end of reading the article. Everyone has heard the title of the international bestseller “how to win friends and influence people”. Pay attention to the title. It focuses on two benefits-winning friends and influencing people. And it appears that the first benefit automatically leads to another. Everybody who looks at the cover or even hears the name from somewhere at least wants to have a look. This is the power of a promising title.
Another set of popular headlines are those which tell you how to do a mundane task in a rewarding manner. Here you use a transition word ‘that’. Just think of the most valuable benefit of the task and add it after the transition word. For example: How to study to get higher grades. Then there are headlines that do not tell you how to do something, but how things happen. These sound more promising than the ‘how to’ headlines. E. g. “How I made my PC crash proof”, “How I improved my complexion in 3 days” or “How I made a fortune by selling toothpaste” If there is a pinch of curiosity in the headline, the job is done.
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