Writing is not just about expressing oneself or about providing information. These things are required, of course, but there is one more attribute of a good piece of writing, especially if it is to be published on the web. This attribute is called Search Engine Optimization. A well written content can reap profits only if it can be read and that is done through SEO. SEO involves lot of study. The study comprises of not only the subjects or keywords that more people search about but also what exactly they want to read, how they perceive your content and how they express their likes and dislikes.
People do link, bookmark and ‘digg’ the sites that they like and find relevant. Having sources like this makes a lot of difference in attracting visitor traffic and revenue collection of the website. The idea is to make the content not only tempting enough to be read but also compelling enough to get the same readers again and again to the website. Repeat business is equal to lots of profit. There used to be times when SEO was all about keyword selection and densities. Keywords are still useful, especially in the title or heading of the content, but there are better ways to do SEO than keeping a watch on keyword densities.
SEO also wants links to various other reliable and branded websites. Getting such links is becoming quite challenging. Lately, something called social media marketing has emerged which takes care of this need. A good SEO copywriter should be able to prepare content that is compelling for the target audience. It should be such that the readers refer to it at other places and other websites are ready to collaborate with you to share each others’ links.
It is vital to understand the psychology of the reader and try to understand what value the reader will get from your content. The content should persuade the reader to create links for you. There are algorithms that can help you do this and make more Google friendly content. There are engineers studying the behavior of people. All a content developer has to do is to read the reports and find new ways to do this with every coming day. It is very important to get your content SEO’d because if content is present on the web but is not read, it is of no use. It is just like a body without breath.
A stand alone text is not as good as a text that it well linked with other web pages. No matter what is being talked about, citing references to other web sites is always beneficial. It could be used for references, credibility or simply more information. A well connected content is also appreciated by the reader and he is not wondering where to find the things you are talking about. And links, if carefully used, do not bother the readers much as they have the choice to use them or not. A good content always has links that are attached to it naturally.
First idea is to make your content popular on social media websites like Digg, Reddit, TechMeme, Magnolia etc. Having a good headline would definitely attract more traffic to your website. Make sure that the keywords are present in the headline as well because it is the keywords people are looking for. The summary provided on these websites should be impressive enough to bring the reader to your website. People will judge the entire content based on the summary alone. So, it should be well written and should invoke curiosity in the mind of the reader. The summary should be such that it appeals to the audience of that site.
Another great way of linking is through blogs. Communicate with people on the blogs with the same niche. People are bound to notice you. A dialogue will simply get you some links back. But do not link just for the heck of it. Link because your readers might be interested in that blog and their readers might be interested in your website.
Contact the top bloggers, journalists, top forum contributors and Digg users through email and ask for their comments and suggestions. Put your copywriting skills at their best while writing these emails. As these people are enthusiasts for the niche, they will definitely spread the word and publicize whatever they liked about your website and start giving your link in their communication.
Getting your articles published in article directories is also a good way to get links. Although the number of article directories has been increasing more than ever before, joining hands with one of the best like Ezine articles can be a good option. It gives you a good exposure and there are thousands of references to these articles. Other than this, you can also submit guest write-ups on different websites.
No matter how good your content is, it is of no value until it is connected with other websites through links. A website without traffic is like a body without life. They need to be linked to other authoritative and reputed sources in order to get noticed and win the reader’s trust.
This website uses cookies that are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy. By accepting this OR scrolling this page OR continuing to browse, you agree to our Privacy Policy