Whenever a new product or service is launched, or a new idea comes to your mind, what needs to be done to make it a success? Whatever your answer to that question is, you need people to know about it. There would be at least some people, whose support you will need; to whom you need to provide information; whom you need to convince. The answer is copywriting. It does all of that and much more.
Copy writing is also known as persuasive writing. It is also a form of online marketing. The goal of a copywriter is to guide the reader slowly towards taking some kind of action. A copywriter weaves the words in such a manner that the reader can simply follow them and lead to a conclusion.
A good copywriter will keep the words easy, the language simple and interesting. Copy writing is usually done to promote something. It can be anything like a person, a product, a concept, a service or a business. Copy writing is like writing advertisements, that can me used on a website, or sent through mail.
According to famous copywriter Bruce Bendinger, copy writing is composed of a job, verbal carpentry, words on paper, a skilled craft, scripts to time and salesmanship. Now, persuading the user for action may not lead to an immediate sale. The action could be anything from downloading free software, clicking on a link, sending an email to your friends, making a registration, calling a phone number to simply reading on. Whatever it is, generally, it will somehow lead the reader to a sale later.
Copy writing is the most paid form of writing, probably after journalism. The reason is simply the goal of effective marketing. A reader would love to read a story or any type of interesting text and in the mean while get some information about a particular product or service that is being offered by a merchant. And it takes effort to create such a text.
So, if you are a businessperson looking for some expansion, you can use copywriting to increase your business. Copywriting can persuade a visitor on your website to click on the links you provide, or to the advertisements that come up on your website. You can go in for affiliate programs that pay you for sending visitors traffic on their website and in return, their website will send traffic to yours. There are numerous other ways in which copywriting helps your business grow.
If you have finally made up your mind to give a serious try to copywriting then there are a few steps you must follow to come out sailing from this unexplored adventurous tryst that can actually quite easily make you achieve a fortune that you would never have imagined from a conventional nine to five job.
A simple advice for the starters is to take it slowly and easily in the beginning, gradually build the skill and confidence before taking a final plunge. Nothing pays like patience and it’s good not to extend too much too soon.
Some tips that can actually provide a head start to your career as a freelance copywriter are as follows:
1. Don’t leave your day job right away
Just like the start of any other new business, it’s good to learn that your establishment as freelance copywriter will also take some time. Do not be disappointed if you don’t land up with big clients with big budgets during the first few months. So if you are already doing a job then do not give it up in hurry. Start by doing freelancing in the evening time and weekends and gradually allocate more time to it as you gain confidence.
2. Wisely invest your time as a freelancer
It is very difficult to manage your time efficiently while working from home. You will at times be swept into endless search for those copywriting breaks. There are many resources on the internet that will promise an instant six figure salary but do not be carried away by such promises because no skill be mastered in few weeks You will probably be spending a few hundred or more hours to learn the skill and a few more to be excellent with it . So be careful and work efficiently with a goal in mind .Its better if you pace yourself well through a standardized course if you want a more professional and systematic approach to copywriting.
3. Practice everyday
Nothing beats a good practice, so just re-write a business e-mail you just received, see if you can make it better. If you do a MasterSons course than you will have to do weekly assignments, these can actually do you a lot good and accelerate your learning.
4. Work for free
Once you have learnt the skill, than approach the clients. Tell them frankly that you do not have experience, work for free and ask for their feedback as pay. This will not only sharpen your skills but build your confidence also.
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