Writing good headlines is of prime importance. Once you know that you wonder how to go about it. Here are some rules of thumb. Here is some information on writing headlines that can attract visitor traffic. Even though, writing a good headline is not the only parameter of your success as a writer, but it makes sure that your text would be read by a good percentage of people.
To start with, remember the four U’s approach while deciding on headlines. The four U’s stand for the following attributes of a headline:
Usefulness- the reader should find it useful
Urgency-It should feel urgent to get the reader want to read it quickly
Uniqueness-it should give the idea that it is somewhat different from the usual content available
Ultra-specific-because the reader does not want to spend time finding a grain in hay.
Sometimes, the reader already has some knowledge about the subject of your text. Try to determine, how he or she feels about the subject already. Knowing that, you can determine what will the reader wants to read and what type of headline can ring a bell in his or her mind. If the headline drives the reader emotionally, your battle is won. Some topics are to general to be read about. Killer headlines can bring visitor traffic to these areas.
You can make your headlines magnetic by following some simple guidelines. It is a good idea to think of a headline first. After a good headline is chosen, come up with relevant content to follow the headline. A headline is promise that you make to the readers that the content that follows the headline would be what the headline says it is. Coming up with headline first also lets you structure your content appropriately.
The headlines you use can either be asking a question or making a promise. Good headlines either focus on the benefits or the reasons. Listings are always a hit.
Cheating works: It is not at all a bad idea to choose previously used headlines by altering the titles slightly. It is hard to get those headlines straight out of your mind. A little peep into the winning and attention grabbing headlines of the past can be very helpful. Many copywriters keep a collection of old newspapers, books and any other material that became popular. These are called swipe files. Some people even put these up for sale. Software is also available for the same. But it is not that useful. Everything needs some brush up and customized for the current scenario.
Before hiring a copywriter, an attempt must be properly understand what a copywriter actually does, what are the challenges and variations in his role and what are his key responsibilities. The answer to all the above questions can be easily found if we try to understand what a typical copywriter does.
All the creativities that you praise in a thirty second advertisement are actually the work of a copywriter, not only a copywriter who also writes the words in a magazine print ad. He creates the text for advertisements, promotional brochures or other such advertising outlets for a company.
The advertising companies often call the written scripts or the storylines for the advertisement as copies, and hence the name copywriter. Previously a copywriter used to mundane and regular jobs like rephrasing weather reports, news headlines etc, but now the work of a modern copywriter has got very challenging and novel.
As judged from the profile of a copywriter, a copywriter must possess a lot of qualities and many a companies are on a constant look out for a freelance copywriter to do the copywriting. They look for a few qualities which are described as follows
A good educational background: A copywriter must possess a good qualification i.e. his academic background should be such that he produces quality work that meets the standards of the employer. A degree in journalism or in similar course is generally required for the same. In addition to this he must be fluent in both verbal and written English.
Creativity: A copywriter must have an outstanding creative mind and intuitive abilities that can produce novel work at all times. An educational degree and a high profile academic qualification can often prove shallow if the copywriter is not creative.
Disciplined: In a competitive world nothing can be as precious as time and a person who is disciplined and can pre-emptively meet the deadlines can be an asset to the organisation he works in .So a person who honours the deadline and can work under pressure is the right candidate to fill the position of a copywriter.
Attention to details: A copywriter needs to grab the consumers pulse and meet his requirement so not only he should provide novel work at all times but should also satisfy a consumers needs. He should not only grab customer’s attention but also explain to him how the product would be used.
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